Projects
Helping a B2B SaaS Startup Escape the Content Treadmill
The Challenge
A fast-growing B2B SaaS startup had a great product but was stuck on the "content treadmill." Their small marketing team was spending all their time on manual tasks—repurposing, scheduling, and formatting—leaving no energy for the strategic work that would actually drive growth.
Our Solution
We partnered with them to design and build a custom content automation engine. This included creating a centralized system for content creation, automating their entire social media and newsletter distribution schedule, and setting up workflows that handled all the tedious formatting automatically.
Impact
The results were immediate and transformative. Within two months, the team tripled their content output while saving an estimated 25 hours of manual work every single week. Freed from the daily grind, they were finally able to focus on high-level SEO strategy and developing the new, creative campaigns that fueled their growth.